Daikin is a top brand worldwide for air-conditioning and refrigeration solutions. While the brand has been in Chile for only three years, it has built a strong reputation after it won the contract to provide the air conditioning system to Latin America’s tallest building – the Costanera Torre 2, better known as the Gran Torre Santiago.
“We had a good start in Chile. That project was a status symbol for us, a good reference,” said Daikin Chile CEO Julio Almonacid.
Given its strength and stability, Chile forms a vital part of Daikin’s strategy to access other Latin American countries. While it was already present in other markets, such as Columbia and Peru, earlier, Daikin prioritized efforts to to increase its market share in Chile. Since 2013, its market share in the country has grown from 2% to around 12% this year.
Despite the strong competition from established American brands, Daikin is focused on growing in the country. Aside from the Costanera Torre, Daikin is actively pursuing contracts to equip clinics, hospitals and government buildings across Chile to boost its growth.
Being a Japanese brand was an important factor for Daikin’s fast growth and increasing acceptance.
“People knew of Daikin before we entered Chile. Japanese brands evoke top quality and advanced technology and trust,” Almonacid said.
Going beyond simple air-conditioning solutions, Daikin’s products and services bring about more savings, more efficient energy consumption and greener technology. On that good standing, the Japanese company is confident of growing stronger not only in Chile, but the whole of Latin America.
