For more than a century, Japan-based TOTO has reinvented the idea of bathroom equipment and redefined people’s relationship with personal hygiene and sanitation. In 1914, company founder Kazuchiko Okura developed the country’s first seated flush toilet.
Since then, TOTO has introduced innovative products have gained fans around the world, most notably is its washlets, whose features may include heated seats, dryers, and water pressure control for its bidets, to name a few.
When the Japanese company expanded in the United States in 1996, many were surprised at its choice of Georgia for its first manufacturing site. Thirty-five years later, TOTO USA has two manufacturing facilities, one large distribution center in the state, aside from its head office in Atlanta.
But, William Strang, TOTO USA’s president for corporate strategy, e-commerce, and after-sales consumer experience pointed out: “Atlanta is an international city with a significant airport that allows you to go virtually anywhere in one hop around the world.”
Since 1998, Hartsfield–Jackson Atlanta International Airport has been the world’s busiest airport in terms of passenger traffic.
At the height of the Covid-19 pandemic, TOTO USA reported a growth in sales as millions of Americans worked from home and found themselves starting home improvement projects, which included upgrades to their bathrooms. Sales rose from its e-commerce platform in Amazon.
Two years since the SARS-CoV-2 outbreak, TOTO has not seen the sales momentum ease.
And the with rising awareness surrounding environmental conversation, TOTO highlights the water conservation technology that its toilets have featured for several decades now.
