As technology evolves, so too do the industries that use it. From cybersecurity to artificial intelligence and cloud computing, all these emerging tech trends have resulted in massive shifts in both business operations and consumer behavior across sectors.
A global study from Forbes Technology Council reports that 90% of surveyed businesses have reported at least a 40% increase in IT spending from 2022 to 2023. The same study shows that over 50% of customers will switch to a competitor after a single unsatisfactory customer experience, highlighting the need for businesses to invest in tech solutions that improve customer experience.
To learn more about the role of tech and customer experience in driving growth for businesses, GMI POST spoke with Pia Montales, Head of Marketing and Corporate Communications of Asticom Group of Companies, a Philippines-based shared services company that provides staffing and tech solutions.
“For me, Asticom’s goal is really to improve people’s lives. And we are able to empower and enable businesses by providing them with the best talents and the right solutions that will ultimately add value and help fulfill their goals,” said Montales.
Through its services, Asticom helps businesses achieve meaningful growth through innovative, co-created, and value-driven solutions tailored to fit their every need.
According to Montales, Asticom gives businesses access to cloud computing, web and system development, and IT support that will ensure the best experience for customers. Some of their tailored-fit solutions include optimizing human resources operations and corporate operations, delivering end-to-end financial services, and customer experience research and innovation.
Asked about her priorities as head of marketing, Montales identified two: To continue sharing stories of how Asticom’s solutions and talents support businesses in the Philippines and across the Asia-Pacific region; and to continue highlighting the excellent quality of the Filipino workforce.
Montales emphasized that Asticom and its four subsidiaries – ABSI, HCX, FINSI, and Acquiro – are committed to delivering user-friendly and high-quality staffing and tech solutions that drive growth for businesses and create value for their customers.
