Founded originally as FUJI Catering in 2006, the Japanese ready-meal business BentOn began as a humble dream by Toru Furukawa, a third-generation bento (pre-packed meals) business owner from Tokyo who wanted to introduce traditional Japanese bento culture to New York City.
Fueled mostly by ambition, Furukawa grew his business from a humble catering service into a culinary supplier for major events, garnering a loyal following in the wake of his success. From his signature bento boxes and donburi (rice bowls) to a variety of warm and cold noodles, BentOn’s menu is a showcase of authentic Japanese cuisine.
Later on, BentOn began catering for larger gatherings with its party platters and bento styles tailored to fit any occasion and budget, all the while sticking to its commitment to quality and authenticity.
“When I came to the U.S., not too many people knew what a bento box was. Now, more and more people have become familiar with it and now understand what a well-balanced lunchbox looks like,” Furukawa told GMI POST.
Apart from popularizing the concept of bento in the United States, Furukawa has also redefined the meaning of healthy ready-to-eat meals for very busy urbanites accustomed to American-style fast food.
BentOn's growth is marked by several notable milestones, including the introduction of bento on-demand and the opening of a state-of-the-art bento factory in Long Island, which prepares thousands of balanced and nutritious boxed meals daily for households across the country.
Looking beyond the growth of his business, Furukawa also wants BentOn to engage more closely with the local community through collaborations with non-profit organizations and participation in local events.
“I didn't have high expectations for the potential of a Japanese meal kit. But now, I have come to see that there's actually so much. I actually saw that the Midwest also has a big market for what I have to offer,” Furukawa said.
Through his innovative approach and relentless pursuit of excellence, Furukawa has not only brought a taste of Japan to New York but has also made the bento box a beloved staple for lovers of Japanese food.
