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Insights from Adobe Systems: 3 ways businesses can elevate their digital CX

By Sneha Choudhary
-    Dec 14, 2023

The pandemic forced the world to adapt. It drove a surge in digital adoption and expectations. This served as a catalyst for heavy investments in digital customer experience (CX), with companies sp...

How a German state built up trust to attract 3 billion euros in FDI

By Sneha Choudhary
-    Nov 16, 2023

What makes a location an attractive investment destination? Brandenburg State Minister of Economic Affairs, Labor and Energy Jörg Steinbach stressed that to unlock the full potential of any re...

Heidelberg University: Where everyone belongs

By Sneha Choudhary
-    Nov 09, 2023

In the last 10 years, Germany's international student enrollment has increased by 52% with the highest numbers coming from non-EU countries, such as India, China, Turkey, Iran and Russia. The data ...

German unicorn builds a cool planet one Heartbeat at a time

By Sneha Choudhary
-    Nov 02, 2023

Inspired by the Paris Climate Agreement, Hamburg-based 1KOMMA5° is on a mission to, in the words of CEO Philipp Schröder, "make as many buildings carbon-neutral as quickly as possible."

How ESG leadership boosted the value of 3 German brands

By Sneha Choudhary
-    Oct 26, 2023

Value creation is a cornerstone of modern business leadership. Grappling with serious social and ecological challenges, organizations around the world are increasingly focusing on how they can deli...

Germany: A cultural wonderland

By Sneha Choudhary
-    Oct 12, 2023

For tourists who prefer a safe, developed and vibrant destination, Germany happens to be a popular choice. Ranked No. 1 in the Nation Brand Index for six straight years, Germany has attracted an av...

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