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3 powerful OEM branding strategies, according to Japan's EM Devices

By Sneha Choudhary
-    Mar 21, 2024

For many OEMs (original equipment manufacturers), cost efficiency and quick sales cycles are often prioritized over strategies to strengthen the business and build a robust brand identity that will...

A partnership for life

   Jun 09, 2023

Japanese-Serbian relations started with a simple letter sent in 1882 by the first king of Serbia to Japan's Emperor Meiji. In the last 141 years, the partnership between these two countries has eme...

Daikin: Comfort and safety for all

   Jun 09, 2023

Over the past 10 years, Serbia-based Heating & Cooling Expert has promoted Daikin in the country, making the Japanese brand the local leader in air conditioners, heating systems and air purifiers f...

Komatsu Italia Manufacturing: Helping build Italy one area at a time

   May 31, 2023

In 1963, a determined and intuitive Italian entrepreneur, Giovanni Bettanin, founded Fabbrica Attrezzature Industriali S.p.A., which translated into English means "the Industrial Equipment Factory."

Yamazaki Mazak Italia delivers high-precision service across Europe

By Meca Miciano
-    Mar 24, 2023

Established in 1919, Yamazaki Mazak started as a maker of pots and pans in Japan before venturing into the manufacturing of machining tools. More than a century later, the Nagoya-based company has ...

Shinwa: Joining the world, joining the future

   Mar 17, 2023

Founded in 1951, leading Japanese engineering trading company Shinwa Co. opened its U.S. operations in Kentucky in 1987 as the first step to exporting its metal-joining expertise.

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