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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
			'is_published' => true,
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			'section_summary' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
			'description_old' => null,
			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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		'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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	(int) 4 => array(
		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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		'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
                                $imgg = $this->Html->url('/upload/article/company_focus/'.$article['Articles']['id'].'/'.$article['Articles']['company_focus_image']);
                            }else{
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
			'description_old' => null,
			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'url' => 'how-will-a-strong-organizational-culture-benefit-you',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
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			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'section_summary' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
			'is_published' => true,
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Top customer service is a long-term investment',
		'description_old' => null,
		'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
		'credit_id' => '48',
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		'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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                            }else{
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
			'credit_id' => '48',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
			'is_published' => true,
			'publication_date' => '2023-12-21',
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			'title' => 'Top customer service is a long-term investment',
			'description_old' => null,
			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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		'Articles' => array(
			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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		'Articles' => array(
			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
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	(int) 5 => array(
		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'section_summary' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Top customer service is a long-term investment',
		'description_old' => null,
		'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
		'credit_id' => '48',
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		'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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$imgg = ''
include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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	(int) 4 => array(
		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
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<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
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<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
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<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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		'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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		'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
			'description_old' => null,
			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
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<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
			'is_published' => true,
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
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			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
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			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
		'description_old' => null,
		'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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		'image' => null,
		'image_caption' => null,
		'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
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		'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
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<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
			'is_published' => true,
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
			'is_rss' => false,
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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		'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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		'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
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		'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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	(int) 4 => array(
		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'publication_date' => '2023-11-23',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
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<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
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<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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		'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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		'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
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Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
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<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
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			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'id' => '545580',
		'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
		'description_old' => null,
		'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
		'credit_id' => '48',
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		'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
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		'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
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<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
			'is_rss' => false,
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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		'Articles' => array(
			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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	(int) 8 => array(
		'Articles' => array(
			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
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<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Consumer confidence: Reaping what you sow',
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		'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
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		'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
		'is_published' => true,
		'publication_date' => '2023-11-16',
		'date_issued' => null,
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		'category_id' => null,
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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	(int) 5 => array(
		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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	(int) 7 => array(
		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
			'description_old' => null,
			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
			'description_old' => null,
			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'id' => '545576',
		'title' => 'Consumer confidence: Reaping what you sow',
		'description_old' => null,
		'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
		'credit_id' => '48',
		'image' => null,
		'image_caption' => null,
		'url' => 'consumer-confidence-reaping-what-you-sow',
		'tags' => 'US, Economy Consumer Confidence, Trust',
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		'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
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<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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		'Articles' => array(
			'id' => '545590',
			'title' => 'Top customer service is a long-term investment',
			'description_old' => null,
			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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	(int) 4 => array(
		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'How 21st-century education became more inclusive ',
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		'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
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		'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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	(int) 8 => array(
		'Articles' => array(
			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
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<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
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<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'How 21st-century education became more inclusive ',
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		'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
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		'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'url' => 'top-customer-service-is-a-long-term-investment',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
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			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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			'section_summary' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
			'is_published' => true,
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	(int) 7 => array(
		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
			'description_old' => null,
			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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		'Articles' => array(
			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
			'description_old' => null,
			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
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		'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
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<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
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<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
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			'section_summary' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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		'Articles' => array(
			'id' => '545590',
			'title' => 'Top customer service is a long-term investment',
			'description_old' => null,
			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content_old' => null,
			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
			'description_old' => null,
			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
			'credit_id' => '48',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
			'is_rss' => false,
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-21st-century-education-became-more-inclusive',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
			'is_published' => true,
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			'section_summary' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
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			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
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		'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
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<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'url' => 'top-customer-service-is-a-long-term-investment',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'section_summary' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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		'Articles' => array(
			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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		'Articles' => array(
			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
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<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
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		'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
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<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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	(int) 5 => array(
		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'A lesson in adaptive leadership from a hotelier',
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		'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
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		'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'id' => '545590',
			'title' => 'Top customer service is a long-term investment',
			'description_old' => null,
			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content_old' => null,
			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
			'credit_id' => '48',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'title' => 'How 21st-century education became more inclusive ',
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			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
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			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
			'is_published' => true,
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			'title' => 'How AI is changing traditional businesses',
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			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'How AI boosts business and ordinary lives ',
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		'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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		'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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                            }else{
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			'id' => '545596',
			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'title' => 'Top customer service is a long-term investment',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
			'description_old' => null,
			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
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			'rss_url' => null,
			'content_old' => null,
			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'title' => 'A lesson in adaptive leadership from a hotelier',
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			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
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			'image' => null,
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'title' => 'How AI boosts business and ordinary lives ',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
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<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'tags' => 'US, Northern California, Tourism, Festivals',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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		'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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include - APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 108

Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
Code Context
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			'title' => 'How will a strong organizational culture benefit you?',
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			'description' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'content' => '<p>Corporate culture is everyone&rsquo;s business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift.</p>
<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
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<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
			'is_published' => true,
			'publication_date' => '2023-11-23',
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		'Articles' => array(
			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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		'Articles' => array(
			'id' => '545569',
			'title' => 'How 21st-century education became more inclusive ',
			'description_old' => null,
			'description' => 'Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. ',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'how-21st-century-education-became-more-inclusive',
			'tags' => 'US, Northern California, Education, Inclusivity',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
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		'Articles' => array(
			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
			'description_old' => null,
			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
			'tags' => 'US, Northern California, Artificial Intelligence, Semiconductors, Biomedicine',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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Notice (8): Undefined index: SpecialFeature [APP/View/Featuresite/viewintheloopspecialreport.ctp, line 53]
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<p>Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. What we do know about culture is that it creates the standard for customs and collective behavior. Given the varying challenges of differing industries, equal focus is being given to company culture as much as technical planning.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-10-NORCAL-Organizational-Culture.jpg" alt="" /></p>
<p>In an article published in Forbes in 2022, Prof. Benjamin Laker points out that the value of workplace culture becomes a crucial variable for stability during turbulent times. The same article also explains how a resilient company can adapt to uncertainty and how leaders should inspire others.</p>
<p>Laker says leaders inspire their employees by empowering them and by not dictating how their tasks are meant to be executed. He argues that the &ldquo;gift of autonomy&rdquo; in creative thinking and problem-solving can foster innovation and a sense of freedom. After all, each member contributes to the overall culture and dynamic of a group.</p>
<p>The conditions for fostering organizational culture appear similar to leadership conditions. While hierarchies are well-defined in a corporation, informal powers can&rsquo;t be denied. In some settings, a long-time employee becomes a friend to every employee. Or there may be an assistant who gains a lot of knowledge about a manager&rsquo;s tasks and possesses the confidence to converse with other managers when his boss is not around.</p>
<p>Overall, good relationships that stem from a good organizational culture result in more efficient operations and higher morale among employees. What kind of company does not want that?</p>',
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			'section_summary' => 'Corporate culture is everyone's business. In the past, the task of building organizational culture might have rested on the shoulders of the HR Manager or even the CEO; but now we see a paradigm shift. Today, many companies encourage employees to participate in defining how their organizations should interact with their members, suppliers, and customers. ',
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			'id' => '545590',
			'title' => 'Top customer service is a long-term investment',
			'description_old' => null,
			'description' => 'While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'top-customer-service-is-a-long-term-investment',
			'tags' => 'US, Business, Customer Experience',
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			'content' => '<p>While exceeding expectations in customer service has its rewards, it necessarily does not provide immediate revenue generation. So, why should companies even try to please the customer?</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Blue-Diamond.jpg" alt="" />
<figcaption class="image-caption">Blue Diamond Growers President and CEO Kai Bockmann</figcaption>
</figure>
<p>In an interview with GMI POST, <strong>Blue Diamond Growers President and CEO Kai Bockmann </strong>shared his thoughts on how his organization has navigated the challenges facing the almond export industry, like droughts, rising domestic inflation, and foreign trade issues.</p>
<p>&ldquo;In challenging times, a partner that honors long-standing relationships is essential. The Japanese market is more concerned about high service levels, excellent quality, and food safety. These take priority over price. When times are tough, they don&rsquo;t simply abandon you,&rdquo; he said.</p>
<p>Based on Blue Diamond&rsquo;s experience, here are some recommendations for keeping both clients and internal teams engaged:</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know the value attributes of your customers</strong></span></p>
<p>Are you serving B2C or B2B markets? Do they need more flexibility? Will they pay a premium for faster response time? These are some questions that will help you to get to know what is important to your customers.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Know their corporate values</strong></span></p>
<p>Are their expense priorities similar to yours? Do you have a good relationship with the people who work for them? Are they as respectful of your time, as you are to theirs?</p>
<p>Working with clients with whom we can have a personal relationship can ensure smooth transactions in the future.</p>
<p>&nbsp;</p>
<p><span style="font-family: helvetica; font-size: 18pt;"><strong>Exceed expectations</strong></span></p>
<p>Anticipating clients&rsquo; needs makes them feel that their convenience has been taken into account. This relays a strong message of importance and willingness to tailor one&rsquo;s services to the needs of others.</p>
<p>There are other approaches to keep customers happy but ultimately, if in doubt, just follow the golden rule: Treat customers with the kind of service that you would also expect.</p>',
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			'id' => '545587',
			'title' => 'Marketing is the lifeblood, but sales is the heartbeat',
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			'description' => 'In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues. But, two management gurus stress that while sales and marketing share a common aim, they are two distinct activities that require different mindsets if they are to be effective.',
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			'url' => 'marketing-is-the-lifeblood-but-sales-is-the-heartbeat',
			'tags' => 'Business, Sales, Marketing',
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			'content' => '<p>In an increasingly crowded global marketplace, the competition for sales has become tighter with many sellers believing that aggressive sales and marketing strategies translate to higher revenues.<strong>&nbsp;</strong></p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-9-NORCAL-Sales-and-Marketing.jpg" alt="" />
<figcaption class="image-caption">Harvard Business School Senior Lecturer Frank Cespedes</figcaption>
</figure>
<p>However, two management professors stress that while sales and marketing share a common aim, which is sustained revenue generation, they are two distinct activities that require different mindsets if they are to be effective.</p>
<p><strong>Harvard Business School Senior Lecturer Frank Cespedes</strong>, in an article for the Harvard Business Review in 2014, warned businesses about flawed sales and marketing designs.</p>
<p>He stated that many organizations fall into the trap of C-suite planning without thought for the people who must execute these plans: &ldquo;Strategists, years removed from customer contact, often have an obsolete vision of the company-customer interface.&rdquo;</p>
<p>Instead, his research reveals four steps to improve alignment between strategy and sales:</p>
<p>1. <strong>Continually improving sales productivity</strong></p>
<p>2. <strong>Improving human performance</strong></p>
<p>3. <strong>Communicating the strategy</strong></p>
<p>4. <strong>Making the strategy relevant</strong></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: helvetica; font-size: 18pt;">The 7 Ps of Sales and Marketing</span></strong></p>
<p>Meanwhile, <strong>Prof. Eduardo Morato, DPA</strong>, who chaired Ateneo de Manila University&rsquo;s ACE Center for Entrepreneurship, broke down the concept of strategic sales and marketing into 7Ps:</p>
<ul>
<li><strong>Positioning</strong> &ndash; Sales and marketing must both embed positioning in their main strategies to establish the unique selling points of their product.</li>
<li><strong>Product/Service</strong> &ndash; Businesses must ensure that the product is compatible with the market and meets its expectations of quality and value.</li>
<li><strong>Package</strong> &ndash; This refers to the right combination of service delivery, processes, and steps.</li>
<li><strong>Place</strong> &ndash; Products and services must be sold at the right location. This gets a bit trickier with the emergence of online platforms. Profitability, viability and attractiveness of each location must be clearly identified.</li>
<li><strong>Price</strong> &ndash; Sellers must find the price tolerance level of their market if they are to maximize profit.</li>
<li><strong>People</strong> &ndash; Businesses must ensure their employees are properly trained, motivated, and rewarded fairly.</li>
<li><strong>Promotions and Advertising</strong> &ndash; All promotional activities should deliver the desired sales objectives.</li>
</ul>',
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			'id' => '545583',
			'title' => 'Can working mothers have it all? Mitsubishi thinks so',
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			'description' => 'Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women's participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS). ',
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			'url' => 'can-working-mothers-have-it-all-mitsubishi-thinks-so',
			'tags' => 'US, Women, Employment, Inclusion Mitsubishi ',
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			'content' => '<p>Conversations about paid maternity leave are getting more attention from the U.S. government, which is unsurprising given that women&rsquo;s participation in the labor force amounted to 56.8% of the total working population, with 77.6% coming from the 25-34 age group, according to the Bureau of Labor Statistics (BLS).</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-8-NORCAL-Working-Mothers.jpg" alt="" />
<figcaption class="image-caption">Mitsubishi Corporation Directors Sakie Akiyama (left) and Mari Sagiya (right)</figcaption>
</figure>
<p>Although several sectors agree that the 1993 Family and Medical Leave Act (FAMLA) can be further improved to support working parents, some private companies have taken the initiative to ease the burden of their employees with young children.</p>
<p>In the United States, Japanese conglomerate <strong>Mitsubishi Corporation </strong>is building a company culture that uplifts and champions women in the workplace.</p>
<p>To mark more than a century of employing women in the company, Mitsubishi continues to institute policies that allow working mothers to remain employed and advance their careers within the organization. Those policies include flexible work hours, daycare facilities, paid maternity leave, and paid paternity leave.</p>
<p>Those changes are in line with Mitsubishi&rsquo;s strategy to increase high-level appointments of female employees and raise the number of female managers by 15% by the year 2026.&nbsp;</p>
<p>While traditional parental roles remain deeply rooted, paid maternity leave is still a hotly debated topic with different stakeholders presenting varying valid arguments.</p>',
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			'id' => '545580',
			'title' => 'Chasing the holy grail of growth? A Silicon Valley connector can help',
			'description_old' => null,
			'description' => 'Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.',
			'credit_id' => '48',
			'image' => null,
			'image_caption' => null,
			'url' => 'chasing-the-holy-grail-of-growth-a-silicon-valley-connector-can-help',
			'tags' => 'US, Northern California, Technology, Innovation, Startups',
			'is_rss' => false,
			'rss_url' => null,
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			'content' => '<p>Many startups have a clear vision of how their businesses will disrupt the world. They formulate business plans that ensure viability and profitability. On paper, everything exists perfectly. Now, they need to pitch this perfect idea to outsiders whose support is vital for long-term growth.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-7-NORCAL-Plug-and-Play.jpg" alt="" />
<figcaption class="image-caption">Plug and Play Technology Center Managing Partner for East Asia Philip Seiji Vincent</figcaption>
</figure>
<p>Enter the incubators and accelerators, whose varying degrees of assistance, in know-how or in funding, will speed up growth and bring about profitability in the soonest possible time. In this crowded world of startups vying for the attention of investors with deep pockets, you have connectors separating the wheat from the chaff, so to speak.</p>
<p>From Sunnyvale, in the heart of Silicon Valley, the global hub of high-tech innovation, <strong>Plug and Play Technology Center</strong> connects the world&rsquo;s largest corporations with the most innovative early-stage startups.</p>
<p>Founded in 1990, Plug and Play Technology Center has driven global innovation by informing leading companies of the latest innovations, operating more than 100 accelerator programs in more than 50 locations around the world, and investing in hundreds of startups together with some of the leading venture capitalists.</p>
<p>In an interview with GMI POST<strong>, Managing Partner for East Asia Philip Seiji Vincent</strong>, who oversees a vast region with a dynamic burgeoning startup scene, reiterated the company&rsquo;s mission &ldquo;to support the industry landscape, educate and serve the communities, with the ultimate goal of transforming the Japanese economy.&rdquo;</p>
<p>Since 2021, Plug and Play has supported more than 2,500 startups, invested $9 billion in its portfolio companies, built a corporate partnership network of more than 450 companies, and created an ecosystem with more than 300 VCs.</p>
<p>A clear sign of its competence in building a growth-conducive environment and identifying the most promising startups, Plug and Play Technology Center boasts 12 unicorns (privately held startups with a valuation of more than $1 billion) in its portfolio, which includes Dropbox and PayPal.</p>',
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			'id' => '545576',
			'title' => 'Consumer confidence: Reaping what you sow',
			'description_old' => null,
			'description' => 'While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers. ',
			'credit_id' => '48',
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			'url' => 'consumer-confidence-reaping-what-you-sow',
			'tags' => 'US, Economy Consumer Confidence, Trust',
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			'content' => '<p>Amid fears of a looming economic recession in the United States, consumer confidence across the country has dipped, according to a report released by the non-profit think tank <strong>The Conference Board</strong> in October.</p>
<p>Given the pessimistic outlook, U.S. businesses are worried that their customers will not be in a spending mood even as post-Thanksgiving Black Friday and the Christmas holidays draw near.</p>
<p>While there are factors beyond the control of businesses, like interest rates and armed conflicts abroad, companies can mitigate the negative impact of those events and regain the trust and confidence of their customers and suppliers.</p>
<p><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-6-NORCAL-Consumer-Confidence.jpg" alt="" /></p>
<p>Here are some steps that members of The Conference Board recommend:</p>
<p><span style="font-size: 15pt;"><strong>Improve Customer Experience</strong></span></p>
<p>Businesses can raise the quality of their interactions with customers by addressing concerns promptly and professionally. Such interactions need not be face-to-face. What is important is having an easily accessible channel, phone or online, for customers to get support when needed, including after-sales care.</p>
<p><span style="font-size: 15pt;"><strong>Maintain Product and Service Quality</strong></span></p>
<p>Consumer reviews offer valuable insights to potential customers. Good quality is rewarded with positive feedback and repeat purchases. This is effective word-of-mouth promotion, which is also a value-adding marketing tool on its own.</p>
<p><span style="font-size: 15pt;"><strong>Highlight Corporate Social Responsibility</strong></span></p>
<p>Many customers patronize brands that mirror their own personalities and lifestyles. Buy-ins become easier when people and companies share common values. Social initiatives can contribute positively to brand-building.</p>
<p><span style="font-size: 15pt;"><strong>Innovation and Adaptability</strong></span></p>
<p>To thrive in a crowded market, businesses should be able to take on innovation quickly and adapt to fast-changing trends and environments. The ultimate goal of businesses is to be responsive to shifting consumer needs.</p>
<p>By focusing on these controllable factors, businesses can look forward to a bountiful yield even during a downturn.</p>',
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			'title' => 'How 21st-century education became more inclusive ',
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			'tags' => 'US, Northern California, Education, Inclusivity',
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			'content' => '<p>Three years after the COVID-19 pandemic, video telephony platforms, like Zoom, continue to impact both the workplace and classrooms. The obvious benefit of such technology was it allowed the world to operate amid very restrictive conditions and gain some semblance of normalcy.</p>
<p>For schools and universities around the world, the technology benefitted from an unforeseen inclusivity dividend. In the post-Covid world, students can now enroll in schools or attend classes regardless of geographic distance. Online and distance learning has also made education more affordable for many people with limited financial resources.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-5-NORCAL-Waseda.jpg" alt="Waseda USA President Prof. Masahiko Gemma" />
<figcaption class="image-caption">Waseda USA President Prof. Masahiko Gemma</figcaption>
</figure>
<p>According to the World Economic Forum<em>, </em>enrollment numbers around the world more than doubled in 2020, increased by 32% the following year, and peaked at 189 million.</p>
<p>With schools and students benefitting mutually from this transformational change, it looks like online learning, as well as home-based work, is here to stay.</p>
<p>Reflecting its mission to become a more inclusive school, universities like Japan-owned Globis USA hire staff and faculty members with very diverse ethnic and cultural backgrounds.</p>
<p>&ldquo;We have people from the Philippines, Canada, Thailand and China. And when officials from the Ministry of Education visit, they are surprised to see that not only is our faculty international but the staff is as well,&rdquo; said <strong>Globis USA University President Tomoyo Nakamura</strong>.</p>
<p>Globis University is not alone. Japan&rsquo;s Waseda University has also recognized the value of including inclusivity in its curriculum.</p>
<p>&ldquo;The world is full of geopolitical risks, like climate change, armed conflict, and energy and food crises. We are updating our research and educational capacities to cope with these challenges by teaching our students to have a good understanding of diversity and inclusivity and make them better prepared,&rdquo; said <strong>Waseda USA President Prof. Masahiko Gemma</strong>.</p>
<p>What started as a tool to maintain some normalcy in classroom instruction became a catalyst to democratize education around the world. In the right hands, online communication technology can contribute to building a more stable, more prosperous world.</p>',
			'is_published' => true,
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			'id' => '545568',
			'title' => 'How AI is changing traditional businesses',
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			'description' => 'While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.',
			'credit_id' => '48',
			'image' => null,
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			'url' => 'how-ai-is-changing-traditional-businesses',
			'tags' => 'US, California, Startups, AI, Business',
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			'rss_url' => null,
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			'content' => '<p>While traditional businesses still rely on themselves to manufacture and sell physical products, new-generation AI-assisted startups have thrived by providing intermediary services to other businesses. Today, customers can see such unexpected developments across all industries.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Open-Space.jpg" alt="" />
<figcaption class="image-caption">OpenSpace CEO and Co-Founder Jeevan Kalanithi</figcaption>
</figure>
<p>In the construction industry, <strong>OpenSpace </strong>is revolutionizing project management. The start-up has successfully enabled efficient management of a project regardless of geographic location. Using high-tech cameras and AI-powered software, OpenSpace allows contractors to monitor progress without needing to be physically present on the site. Its time-lapse technology allows multiple teams to view updates, communicate and track developments for every stage of the build.</p>
<p>&ldquo;We&rsquo;ve also been developing automated progress-tracking so that a construction company can just hit a button and know whether they&rsquo;re on schedule or not,&rdquo; said <strong>OpenSpace CEO and Co-Founder Jeevan Kalanithi.</strong></p>
<p>Similarly, Furukawa Sangyo North America wants to venture into the technology space with the establishment of an office in Silicon Valley, intent on forming partnerships and joint ventures with companies in other sectors.</p>
<p>&ldquo;Our main cash engines are the semiconductor and automobile businesses. Since last year, we have made a new business line in the medical sector which is now growing,&rdquo; <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe </strong>told GMI POST.</p>
<p>However, Watanabe stressed that the company is also partnering with technology companies in Europe and South America. Its subsidiary Furukawa Electric Group has established a Digital Innovation Center in San Jose, California, apart from those opened in Hungary and Thailand.</p>
<p>Clearly, every business has had to evolve and adapt if they are to improve customer service and strengthen their own value proposition. The rapidly changing landscape indicates that digital transformations are no longer sufficient to grow.</p>
<p>It used to be that businesses adapted to new technologies. Now, new technologies drive how business is done.</p>',
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			'id' => '545560',
			'title' => 'A lesson in adaptive leadership from a hotelier',
			'description_old' => null,
			'description' => 'In the hospitality industry, Anna Marie Presutti gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.',
			'credit_id' => '48',
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			'url' => 'a-lesson-in-adaptive-leadership-from-a-hotelier',
			'tags' => 'US, California, San Francisco, Management, Leadership, Hospitality',
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			'content' => '<p><em>&rdquo;Management is about dealing with complexity. Leadership, by contrast, is coping with change.&rdquo; - John Kotter, Professor Emeritus, Harvard Business School&nbsp;</em></p>
<p>In the hospitality industry, <strong>Anna Marie Presutti</strong> gained global recognition in 2006 when she was appointed the first female vice president of Japanese-owned Nikko Hotels International, which operates 79 properties around the world.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-3-NORCAL-Nikko-Leadership.jpg" alt="" />
<figcaption class="image-caption">Hotel Nikko San Francisco General Manager Anne Marie Presutti</figcaption>
</figure>
<p>Appointed also the first female general manager of <strong>Hotel Nikko San Francisco</strong> in the same year, Presutti has been named one of The Most Influential Women in the Bay Area by the San Francisco Business Times for nine straight years.</p>
<p>Asked how she has maintained her passion for her work over the years, she said: &ldquo;General managers, when they move around a lot, look for as close to the perfect hotel as they can find. There are a lot of moving parts. For me, I found that here. I've had a great relationship with our ownership. Our employee base is amazing, and the management company is incredibly supportive.&rdquo;</p>
<p>Since Hotel Nikko San Francisco checked in its first guests in 1987, its management has embraced innovation and change, the core of the concept of adaptive leadership defined by Harvard professors and authors Marty Linsky and Ronald Heifetz.</p>
<p>Hotel Nikko San Francisco&rsquo;s commitment to excellence was clearest when it underwent a sweeping $60 million renovation to mark its 30th anniversary in the city. The hotel&rsquo;s three-month renovation introduced structural and design upgrades to its facilities, overall infrastructure and technological features.</p>
<p>"When Hotel Nikko San Francisco first opened, it represented the most advanced technological and architectural hotel design available of its time. We are happy to continue that legacy," said Presutti.</p>
<p>Apart from overseeing Hotel Nikko, Presutti is working closely with her fellow hoteliers to reinvigorate San Francisco as a major convention destination, a project that has the support of political leaders.</p>
<p>The collective effort to revive San Francisco coincides with the definition of leadership by Prof. Richard L. Daft, an expert in organizational behavior and design, which is the ability to influence behavior within a group in order to effect real change that reflects their shared purpose.</p>
<p>As San Francisco still grapples with the effects of a prolonged COVID-19 lockdown, the exodus of tech companies, and the wholesale closure of office and retail space, it will take an extraordinary group of managers and leaders to bring back business. Luckily, for Hotel Nikko, Presutti appears to fit the bill.</p>',
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			'id' => '545558',
			'title' => 'How AI boosts business and ordinary lives ',
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			'description' => 'The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.  ',
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			'url' => 'how-ai-boosts-business-and-ordinary-lives',
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			'content' => '<p>The age-old history of man vs. machine took a new turn in the last decade with the emergence of artificial intelligence. And with the availability of open-access tools, the information revolution has become more democratic.&nbsp;</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-2-NORCAL-AI-and-Business.jpg" alt="" />
<figcaption class="image-caption">Furukawa Sangyo North America President and CEO Ryo Watanabe</figcaption>
</figure>
<p>In households across the world, families can buy an array of intelligent appliances and gadgets that can be customized thanks to artificial intelligence. In the corporate world, AI is now a required technology for businesses that want to remain competitive.</p>
<p>For instance, Netflix has had to adopt AI in its interface to keep subscribers more engaged and more aware of shows they may be interested in. The California-based streaming service was that so-called disruptor that redefined home entertainment, finding its strength in data-driven research and dynamic algorithms. With correct use, AI can lower costs and raise productivity significantly.</p>
<p>AI has also compelled some companies to create their own digital laboratories to keep track of changing technologies. One example Furukawa Electric&rsquo;s Digital Innovation Center.</p>
<p>In an interview with GMI POST, <strong>Furukawa Sangyo North America President and CEO Ryo Watanabe</strong> said the company was evolving from electrical and semiconductor manufacturing to biomedical science and nuclear fusion.</p>
<p>For Furukawa, the story of man vs. machine is about developing more humane products, all in service of society.</p>',
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			'id' => '545553',
			'title' => 'Celebrating Asian heritage in Northern California  ',
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			'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
			'credit_id' => '48',
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			'url' => 'celebrating-asian-heritage-in-northern-california',
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			'content_old' => null,
			'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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		'title' => 'Celebrating Asian heritage in Northern California  ',
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		'description' => 'Northern California has a long history of trailblazing and inclusion. In the mid-19th century, the Gold Rush attracted thousands of bold prospectors from across the country and many parts of the world, all in pursuit of life-changing fortune. The same pioneering spirit was evident during the emergence of the dot-com boom in Silicon Valley in the 1990s. ',
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		'content' => '<p>For more than a century, Northern California has attracted a very diverse group of immigrants.</p>
<figure class="image-container floated-right" style="float: right;"><img src="https://www.gmipost.com/img/uploads/Non-Report/Newsletters%202023/2023-R4/EDC-NL-R4-WK-1-NORCAL-Asian-Festivals.jpg" alt="" />
<figcaption class="image-caption">San Francisco hosts one of the largest Chinese New Year parades outside of Asia.</figcaption>
</figure>
<p>Today, many Asian communities of Filipino, Chinese, Japanese, Indian, Korean and Vietnamese descent are proud to call themselves Californians.</p>
<p>Given its demographic, the region hosts many multicultural festivals and activities. For instance, the Chinese New Year Parade in San Francisco is one of the largest events outside of Asia. Not to be outdone, the Diwali Festival (Indian Festival of Lights) is also a much-anticipated event in Cupertino, Sunnyvale, Irvine, Hayward and Livermore, according to See California.</p>
<p>Since 1968, different Japanese-American communities have celebrated the Northern California Cherry Blossom Festival. The festival also celebrates the establishment of the various Japantowns in San Jose, Los Angeles and San Francisco, which according to the Japan Chamber of Commerce of North America, is the oldest and largest such districts to organize the annual event.</p>
<p>The welcoming culture of Northern California extends beyond friendship and cultural ties. It has also succeeded in creating a strategic advantage for industries. People should take notice and learn from its collaborative culture.</p>',
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View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
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