Having stayed a family-owned and run business for more than 30 years, Sirogojno Co. believes its success can be attributed to the deeply-embedded respect for the local community. GMI POST met with Head of Sales and Purchasing Djordje Ljubojevic to find out the company’s secret and what lies ahead for the country’s leading exporter of frozen and dried fruit.
“The company came about from one simple question: How can we help the local community? That has remained the company’s guiding mission since it was founded in 1991,” recalled Ljubojevic.
By supporting the sustainable farming practices of its home village of Sirogojno in the Mount Zlatibor region in western Serbia, Sirogojno Co. is able to share some of Serbia’s best products with the rest of the world. Also, the company helps hundreds of female knitters in the village by selling their handmade wool garments in Serbia and around the world.
“Our markets are mainly Western Europe, the U.S., Canada, Australia, India, and Japan,” said Ljubojevic, who takes pride that Sirogojno’s products can now be found in more than 35 countries and have become synonymous with high quality and safety.
Ljubojevic hopes to see more international investors come to Serbia because the country has a lot to offer.
“Serbia is a country of great natural beauty. There are a lot of opportunities here,” Ljubojevic said.