“Let’s all enjoy music. That’s how we contribute to society,” said Yamaha Music Latin America President Tomohiro Akiyama in Panama City.
“Latin America has a very good awareness of dance and music. At a very young age, people here learn to dance. And music comes with that. Music education is key to market acceptance,” Akiyama added.
Starting with pianos and organs more than a century ago, Japan-based Yamaha has crafted musical instruments, which are played by renowned musicians around the world.
In Latin America, the company focuses on music education and promotion, in addition to sales and marketing of musical instruments.
To date, more than 4,000 students have learned and enjoyed Yamaha music courses in 10 countries in the region. Also, the company promotes youth bands and orchestras to fight against delinquency in the region.
As Yamaha Music recently celebrated its 40th year in Latin America, the company has seen its fair share of ups and downs.
“In spite of economic volatilities in the region, continuing our service is Yamaha’s commitment. Growth in the long run is inevitable,” Akiyama said.
With a stable economy in Central America and the Caribbean, coupled with the growing young population in South America, Yamaha Music is stepping up efforts to expand its sales and distribution with unique activities of long-term music playing expansion.
