For over half a century, Maquinarias S.A. has brought top-quality Japanese vehicles to the Peruvian market. Working with Marubeni and Nissan, Maquinarias began importing Datsun automobiles in 1957.
Currently with an 8 percent market share in the country and the second-largest seller of Japan-made vehicles, Maquinarias, according to Managing Director Carlos Chiappori, is single-minded about growing its business.
Chiappori believes that he can achieve further growth mainly by nurturing its long-running relationship with its Japanese partners.
“You cannot have a partnership of so many years unless you have confidence and trust and are willing to understand the other side’s position. When you have those three factors, you can only have progress,” said Chiappori.
Staying faithful to the customer-focused ethos that is deeply ingrained in Japan, Maquinarias has received top marks in customer satisfaction in both service and sales.
“We do not sell by price. We sell by the support we give to all our customers,” Chiappori said.
With plans to expand its nationwide network of 23 dealerships and add new models to its product line, such as the best-in-class NP300 pickup and the upcoming KICKS mini SUV, Maquinarias is setting its sights on double-digit growth.
“Being Nissan’s official partner, we have to make sure the brand is well represented. That’s our responsibility. We have to be the best,” Chiappori said.
