With a history of more than 50 years in North America, Japanese chemical company, Sekisui Chemical Co., Ltd has steadily increased its overall presence in this vast market by diversifying its products and services and strengthening brand awareness.
The first Japanese company to enter the U.S. manufacturing sector, Sekisui marked its 50th anniversary in the country last year and has since become a complete solution provider to all chemical-related businesses.
As seen through its aggressive expansion of its activities and integration of its wide array of services over the last seven years, Sekisui has clearly kept that original pioneering spirit.
The company is now capable of attending to the diverse requirements of the complex chemical sector in the United States by providing solutions in social infrastructure and chemical solutions.
Corporate Social Responsibility management is another vital objective for Sekisui, which has pledged to protect the environment and safeguard all its stakeholders — share owners, customers, business partners, employees and local communities.
Focusing on the next phase, Sekisui is strengthening its brand image here and around the American region as part of an effort to reach more potential clients.
The rebranding started in the fourth quarter of 2013 with the unveiling of Sekisui America’s 50th anniversary logo, which evokes the fluidity and adaptability of water and its energy bursting forth.
Based in Secaucus in New Jersey, Sekisui America is strategically located close to its clients and potential partners on the East Coast. In line with its strategy to expand its market, the company has also set up 11 other branches across the region.
As long as Sekisui is doing business in North America, the company believes it is very important to have its operations close to the country’s business
center.
By being the first company of its kind in the region, it is also confident in being a reliable and adaptable chemical solution provider with a reputation
that equals that of the group in Japan.
- Originally prepared by Global Media for The Japan Times Special Report on the East Coast 2014 (Credit: Angelo Romualdez)
