Thriving in the Myanmar since the lifting of economic sanctions in 2013, Panasonic Asia Pacific has become the country’s undisputed leading electronic brand with annual sales growing by 120 percent in the last two years.
“Why is now a good time to invest in Myanmar? It’s quite simple because there is a market. We’re targeting the consumer. There are 51 million people here and we’re focusing on the population as people here are only getting richer,” explained Panasonic Asia Pacific Myanmar Chief Representative Hisakazu Maeda.
Reflecting the bright economic prospects in the country, Panasonic Asia Pacific opened four new showrooms in Myanmar since 2013.
Maeda said that the leading key consumer products for Panasonic in Myanmar are its commercial air conditioning units, a “booming” product sector rivaled only by Mitsubishi and Daikin.
“The Panasonic image is highly regarded among Myanmar people. We’re opening showrooms as an investment for the future. In Asian countries, there’s gross engine support. We’re also focusing on three countries, Vietnam, Indonesia and the Philippines, as the big VIPs for investments,” he also said.
In the Asia Pacific, Panasonic is focused on building on its business-to-business and business-to-customer solutions, as well as on business to donor consumer in its CSR activities.
For its CSR activities, Panasonic Asia Pacific was named Best Company for Sustainability in the Global Electronics category in the IAIR Awards in 2014 and awarded the Top Honor Green Technology Award by Singapore Business Federation in 2013 and the President's Award for the Environment in 2012.
