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Daikin: Comfort and safety for all

Jun 09, 2023


Over the past 10 years, Serbia-based Heating & Cooling Expert has promoted Daikin in the country, making the Japanese brand the local leader in air conditioners, heating systems and air purifiers for industrial, commercial and residential use.

Heating & Cooling Expert CEO and founder Bojan Aleksic (Credit: HCE)

“We implemented many new ideas and prioritized listening to our consumers,” said HCE CEO and founder Bojan Aleksic, who recalled that Daikin began in Serbia as a business-to-business seller. It was four years ago when HCE launched its Solution Store, allowing Serbian households to buy Daikin products directly, book consultations and set service appointments.

“We listen to the customer first and see what their needs are so that we can offer the perfect solution that meets all their needs. We are not here to simply sell products. We are here to provide meaningful solutions. Together with Daikin Central Europe, we aim to serve the Serbian market by being a total solution provider,” said Aleksic, who worked previously for Daikin Central Europe before setting up HCE in 2012.

“The different Daikin partners, local networks, and especially the people working at HCE, have one common goal: to make a good quality of life accessible for all,” he stressed.

www.daikin.rs/sr_rs/customers.html

Serbia 2023 was prepared for and originally printed in The Japan Times Newspaper.

PDF of the printed report

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